Am I the only one who has information overload issue?
In this Digital Age, everyone has access to large amounts of information through various social media platforms.
Some information of course has the intention to inform and educate but sometimes it does the other way, it overwhelms you and worst mislead you.
Information overload may be paralyzing at times and would limit someone to take action.
A challenge to businesses of today, how do you feed your customers with valuable information; continuously improve your products and services through customer feedbacks and aids customers in their decision making? Also, how do you standout from competition, improve customer service and increase customer experience?
You may want to check out Messenger Marketing, which is the next big thing in digital marketing, and this could be a game changer!
Messenger Marketing which has evolved from Chatbots in the previous decades , where in the latter means a computer program or Artificial Intelligence that can converse to an audience via audio or text based or chat interface with pre-defined questions.
|What’s in it for the Customers?||What’s in it for the Business Owners?|
1. 24/7 Availability
- Customers in this fast paced world would always want a quick response to their queries
This can augment Client Conversion and Retention
2. Personal Approach
- Conversational in nature through predefined questions (According to IBM, up to 80% of basic customer service questions could be answered by a chatbot.) - Complex questions can be stored and used in the future
“If your business has been looking into bot development and implementation services for your website, the best way to go – in this digital climate – is to set up a hybrid live chat customer service experience. This relies on both humans and chatbots to assist customers. It’s unwise to depend completely on AI to handle all customer service interactions. A mix of both human interaction and chatbots will offer the best experience to users.”
As billion of users have turned to messenger applications these days, a great opportunity awaits businesses that will utilize this as a marketing and advertising tool for lead generation, conversion and retention. It just needs CREATIVITY to make this happen.
“By 2020, over 85% of Customer interactions will be handled by Chatbots without human”
See what industries Chat bots are now being utilized:
- Restaurant and Retail Industries
- Hospitality and Travel
- Health Industry
- Fashion Industry
- Fitness Industry
Don’t be left behind and take advantage of this unexploited platform yet.
Need help with this?
Schedule a consultation now and let’s make this work for your business!